Bulls Gaining Control of Priceline.com

pcln New York, June 13th (TradersHuddle.com) - Shares of Priceline.com Incorporated (NASDAQ:PCLN) ended the trading session higher by $0.65 or 0.1% from its previous close. Priceline's price action in the session formed what is considered to be a Hammer, where bears drove prices lower intraday. However, the strong finish indicates that bulls regained control, forming a trend reversal.

Priceline.com Incorporated (NASDAQ:PCLN) operates as an online travel company that enables consumers to save money on a variety of products and services. The Company allows customers to name their own price on products or services and communicates that demand directly to participating sellers or to their private databases. Participants include domestic and international airlines, and hotel chains.

Priceline's stock has been trading in a well defined range with calculated support at $603.49 and resistance at $659.17. This range can be used by traders to plan their next moves.

Traders wanting to establish a position in Priceline.com or traders that are already holding the stock can use the hammer formation to their advantage, since the pattern signal a potential bullish trend reversal.

The Hammer is an important candlestick pattern, as it can mark bottoms and support levels. Further buying pressure, and preferably on expanding volume, is needed before acting, as heavy volume will serve to confirm the validity of the reversal.

In the case of Priceline.com , traders who want to add to their positions or start a new position, need to watch for confirmation of the reversal. Below a Hammer illustration:

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