Dr Pepper Snapple - Traders Waiting for Entry

Published on Friday, 15 June 2012 04:21 Written by TradersHuddle Wire

New York, June 15th (TradersHuddle.com) - Shares of Dr Pepper Snapple Group, Inc. (NYSE:DPS) closed the trading day lower by $0.35 or -0.81% from its previous close. Dr Pepper Snapple's price action formed what is considered to be a doji close, where the open and close prices are very close to each other, mainly signaling an indecision between buyers and sellers.

Dr Pepper Snapple Group, Inc. (NYSE:DPS) is an integrated brand owner, bottler and distributor of non-alcoholic beverages. The Company offers flavored carbonated and non-carbonated soft drinks, teas, juices, juice drinks and mixers. Some of its brands include 7Up, Dr. Pepper and Snapple.

Dr Pepper Snapple's trading range is defined by a trough, which marked calculated support at $39.59 and by a peak that set the resistance point at $43.76. These levels are closely watched by traders managing their positions.

Traders wanting to establish a position in Dr Pepper Snapple or traders that are already holding the stock can use the doji close to their advantage, since the pattern present a short-term pause in the stock's price action. This pause results in an entry point for traders depending of which way the stock resolves this short-term indecision.

The Doji is an important candlestick pattern that provides information on their own and as components in a number of important patterns. Doji form when a security's open and close are virtually equal. The length of the upper and lower shadows can vary and the resulting candlestick looks like a cross, inverted cross or plus sign. Alone, doji are neutral patterns.

Any bullish or bearish bias is based on preceding price action and future confirmation. In the case of Dr Pepper Snapple, given that the stock finished the session lower, bears should monitor the stock, as it could reverse if it manages to trade above its intraday high. Below a Doji illustration: