Daytime Entertainment Emmy® Awards Partners with AOL.com to Present Best Viral Video Series Award

Published on Friday, 22 June 2012 11:52 Written by TradersHuddle Staff

NEW YORK-( Business Wire )-

The Daytime Entertainment Emmy Awards®, under the jurisdiction of and administered by the National Academy of Television Arts & Sciences (NATAS), today announced a partnership with AOL.com to announce the “Best Viral Video Series Award,” which will be presented by Bethenny Frankel during the live broadcast of the Daytime Entertainment Emmy® Awards from the Beverly Hilton Hotel on the HLN Network tomorrow, Saturday, June 23rd, 2012.

"The National Academy of Television Arts and Sciences is excited to announce that it has chosen AOL to be its online media partner for the 2012 Daytime Emmys®," said Malachy Wienges, Chairman, NATAS. "With its engaged audience of over twelve million daily viewers, AOL helps fulfill our goal of bridging television with online media."

"Viewing habits are shifting in every entertainment category—and Daytime is no different," said the show's producer, Gabriel Gornell, LocoDistro, Inc. "For this reason, it was important to forge a distribution partnership with a multi-platform media company that focuses on new media. Whether our audience in engaging with us from their computer, at the office, or on a mobile device, AOL understands our content, brand, and marketing needs."

AOL.com’s 12MM daily viewers had the chance to vote on the “Best Viral Video Series” from a collection of top Web videos.* In addition, to gear up for the Daytime Emmys, AOL.com is featuring exclusive content and behind-the-scenes footage of favorite Daytime stars and shows.

“AOL.com is America’s Homepage and we’re always out to find America’s most compelling stories,” said Chris Grosso, Senior Vice President, AOL Homepages. “We’re thrilled to partner with the Daytime Emmys to reward engaging web video and let our pop culture loving audience participate in the process.”

Talk Show Host Bethenny Frankel, formerly seen on Bravo's Bethenny Ever After and starring in her own daytime talk show, Bethenny, currently airing on select FOX-owned stations including New York and Los Angeles, will appear live on the broadcast and reveal the AOL Daytime Emmy® Viral Video Award winner. Bethenny covers all the areas that women really talk about when they get together with their girlfriends over cocktails: love and relationships, beauty and fitness, celebrity and pop culture.

The 39th Annual Daytime Emmy® Awards is a presentation of the National Academy of Television Arts & Sciences in cooperation with the Academy of Television Arts and Sciences. It is produced by LocoDistro, Inc.

*comScore Media Metrix, May 2012

About The National Academy of Television Arts & Sciences

The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. Regional Emmy® Awards are given in 19 regions across the United States. NATAS also presents the National Academy of Television Arts and Sciences Global Media Awards™ which recognizes excellence in the world-wide intersection of digital entertainment and technology. Beyond awards, NATAS has extensive educational programs including the Regional Student Television Program and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv

About LocoDistro

LocoDistro (originally launched as Locomotive Distribution, Inc.) offers boutique attention to television and film clients, combining the strongest attributes of a production company, an international distribution company, a packaging agent, and a brand identity firm. For our acquisitions partners we offer a full slate of both narrative and documentary feature films as well as scripted and unscripted TV programming. Based in New York City, our team represents a blend of creative power, audience insight and financial discipline. Our team members are not only experts in what audiences respond to, but also experts in how to reach these audiences most effectively. www.locomotivegroup.com

About AOL

AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

For more information:Paul Pillitteri, NATAS Information This e-mail address is being protected from spambots. You need JavaScript enabled to view it.