Bounty Fans Turn up the Heat in the Kitchen with Help of Celebrity Chef Ingrid Hoffmann

Published on Monday, 25 June 2012 14:52 Written by TradersHuddle Staff

CINCINNATI-( Business Wire )-

The heat was on in a Miami kitchen as Bounty joined forces with celebrity chef Ingrid Hoffmann to show how their newest paper towels clean the mess with less*, thanks to Bounty’s improved Trap & Lock technology. The nation’s leading paper towel brand and Hoffmann rewarded loyal Bounty fans and special media guests with an exclusive Latin cooking lesson and dinner full of flavor prepared by Hoffmann herself.

Bounty flew in fans from across the country into Miami for the intimate dinner party. Bounty rewarded these fans for consistently “Bringing It” with their enthusiasm and passion about cooking and cleaning to the Bounty social media channels.

At the Bounty Cocinando dinner event, fans were able to see for themselves how to make any dish simply sabroso with help from Ingrid Hoffmann and Bounty’s Trap & Lock technology. The innovative technology helps sheets soak up big spills and lock them in, allowing every chef the freedom to cross culinary borders and give their dishes an international flair. “I believe in the kitchen you should be fearless, whether you are trying out a new recipe or spicing up an old favorite,” said Hoffmann. “Just as Bounty has upgraded its paper towel, I’ve shared my tips and tricks on how easy it is to incorporate zesty, Latin flavors into your favorite classic recipes – no matter the mess!”

“When it comes to caring for their homes, Bounty understands how important it is for families to get the best product at the best price possible. New Bounty Paper Towels soak up big spills and lock them up with just one sheet. With improved Trap & Lock technology, Bounty provides outstanding value and performance.” said Laura Dressman, External Relations, Bounty paper towels. “These improved paper towels clean up all kinds of spills—from chocolate milk on the floor, to guacamole on kitchen counter tops, to glitter on the dining room table so families don’t have to fear making messes.” Follow this link to see in a lab demo how Bounty cleans with two times fewer sheets than the bargain brand.

“For more than 30 years, Bounty has been America’s most popular and trusted paper towel,” said Dave Lee, Bounty, Brand Manager. “We take great pride in being the go-to brand for millions of consumers in Miami and nationwide, which is why we were thrilled to show our fans some appreciation and demonstrate our latest technology that delivers outstanding absorbency, durability and strength, even when wet.”

Visit www.bountytowels.com for more information or follow Bounty on Facebook, Twitter, and YouTube.

* versus the 8.8” X 11” bargain brands

About Bounty

Bounty has been America’s most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Ingrid Hoffmann

Growing up in her mother’s kitchen, who is a Cordon Bleu chef, Ingrid discovered her passion for food and entertaining, developing dishes with a Latin twist. Hoffmann is the host of The Cooking Channel’s Simply Delicioso, as well as, the hit series, Delicioso on the Spanish-language network, Univision. More of Hoffmann's cooking and entertaining ideas are included in her cookbooks, SIMPLY DELICIOSO: A Collection of Everyday Recipes with a Latin Twist and DELICIOSO: Una colección de mis recetas favoritas con sabor latino. Follow Ingrid on Twitter @ simplyingrid.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Procter & GambleLaura Dressman, +1-513-634-7363dressman.lp@pg.comorMSL GroupLisa Bain, + This e-mail address is being protected from spambots. You need JavaScript enabled to view it.