Macy’s and Paramount Pictures Join in a Special Nationwide Promotion for the Release of “KATY PERRY: PART OF ME” in Theatres July 5

Published on Friday, 29 June 2012 09:08 Written by TradersHuddle Staff

NEW YORK-( Business Wire )-

To celebrate the release of the new film “KATY PERRY: PART OF ME” Macy’s (NYSE:M) and Paramount Pictures have partnered to bring fans nationwide the opportunity to score free tickets to the must-see film event of the summer! On Saturday, June 30, at more than 650 Macy’s locations nationwide, with any purchase of $50 or more in the Macy’s MSTYLELAB departments customers will receive one ticket to the film.

“We are very excited to partner with Paramount Pictures to bring our customers this amazing opportunity to experience ‘KATY PERRY: PART OF ME’ this summer,” said Amy Kule, group vice president, National Events and Partnership Marketing for Macy’s. “Our stores are not only destinations for the best fashions, they are also a hub for incredible entertainment experiences, where the public can discover and celebrate the very best of pop culture. This partnership is emblematic of this special role we play in the lives of our customers, along with the best partners in the business.”

As part of this special partnership, Katy Perry will kick-off the film’s launch with special performances on the national broadcast of Macy’s 4^th of July Fireworks Spectacular on NBC, Wednesday, July 4 at 9 p.m. ET/PT, 8 p.m. PT/MT.

“Macy’s annual 4^th of July celebration, both in stores and on television, is the perfect opportunity for us to reach a huge audience the night before Katy’s new film opens,” commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “Fans will love her performance on the Macy’s show, and the very next day have an opportunity to get to know Katy even better by seeing this incredibly inspiring movie.”

The 3D movie music event of the summer, “KATY PERRY: PART OF ME” is a backstage pass, front row seat and intimate look at the fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate, and honest mad diary of Katy.

On Saturday, June 30 only, customers who purchase $50 or more at the Macy’s MSTYLELAB young women and men’s departments can receive one ticket worth up to $13.00 to the film. Ticket supplies are limited and will be distributed with the qualifying purchase on a first-come, first-served basis, while supplies last. Ticket vouchers offer one admission only and expire on July 13, 2012 at 11:59 p.m. ET, or when “Katy Perry: Part of Me” 3D is no longer in theaters, whichever comes first. Certificate is valid at any showing, including those designated as “no coupons, no passes” in local theater listing guides. For theater locations, please visit www.hollywoodmoviemoney.com.

Katy Perry is a global superstar whose albums have generated a string of #1 hit singles and multi-platinum sales during the past four years. The special edition Teenage Dream: The Complete Confection, available now, features 3 new songs including “Part of Me,” her 7th Hot 100 #1, and “Wide Awake,” written for the new 3D film.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks^® and the Macy’s Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

About the Film

A 3D motion picture event movie, KATY PERRY: PART OF ME is a backstage pass, front row seat and intimate look at the fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate, and honest mad diary of Katy. Directed by the Magical Elves team of Dan Cutforth and Jane Lipsitz (JUSTIN BIEBER: NEVER SAY NEVER), KATY PERRY: PART OF ME is produced by Academy Award®-winner Brian Grazer (8 MILE, A BEAUTIFUL MIND) of Imagine Entertainment and Katy, along with Martin Kirkup, Bradford Cobb, and Steven Jensen of Direct Management. The film's executive producers include Craig Brewer (FOOTLOOSE, HUSTLE & FLOW), Randy Phillips of AEG, Michael Rosenberg and Erica Huggins of Imagine Entertainment, and Edward Lovelace and James Hall of Pulse Films. Lukasz "Dr. Luke" Gottwald and Max Martin, who co-wrote the title song with Perry, will serve as co-producers, along with Nanette Bernstein (AMERICAN TEEN), Thomas Benski and Dan Bowen of Pulse Films, Anna Culp of Imagine Entertainment, and Archie Gips of Magical Elves.

An EMI artist, Katy is represented by Direct Management Group, Inc.

For more information, go to KatyPerryPartOfMe.com or follow Katy Perry on Twitter at www.Twitter.com/KatyPerry. #KP3D

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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Macy’sOrlando Veras, 646-429-7450Orlando.Veras@macys.comorParamount PicturesAshley Bodul, This e-mail address is being protected from spambots. You need JavaScript enabled to view it.