A 52 Week High for Dr Pepper Snapple, will it Hold?

Published on Friday, 29 June 2012 12:34 Written by TradersHuddle Wire

New York, June 29th (TradersHuddle.com) - Shares of Dr Pepper Snapple Group, Inc. (NYSE:DPS) booked a new 52 week high today by trading above $43.76, traders are definitely monitoring Dr Pepper Snapple's price action to see if this move attracts further buying into the stock.

Dr Pepper Snapple Group, Inc. (NYSE:DPS) is an integrated brand owner, bottler and distributor of non-alcoholic beverages. The Company offers flavored carbonated and non-carbonated soft drinks, teas, juices, juice drinks and mixers. Some of its brands include 7Up, Dr. Pepper and Snapple.

Dr Pepper Snapple is currently trading 0.53% versus its previous trading session close, and it has calculated support and resistance at $39.59 and $43.76 respectively. Clearly, with this action this range has been penetrated, and traders will be reviewing price action to establish a new tradable range.

The overall market index S&P 500 is trading higher by 1.88% from its previous trading close, which means that Dr Pepper Snapple stock is underperforming the overall market.