Bottom Fishing on Sony

Published on Tuesday, 03 July 2012 04:15 Written by TradersHuddle Wire

New York, July 3rd (TradersHuddle.com) - Shares of Sony Corporation (NYSE:SNE) ended the trading session lower by $0.04 or -0.28% from its previous close. Sony's price action in the session formed what is considered to be a Hammer, where bears drove prices lower intraday. However, the strong finish indicates that bulls regained control, forming a trend reversal.

Sony Corporation (NYSE:SNE) manufactures video, audio, video game consoles, cameras, communications, and information technology products for the consumer and professional markets. The company also psticipates in other businesses like music, movies, computer entertainment, and online businesses.

Sony's stock has been trading in a well defined range with calculated support at $13.60 and resistance at $14.47. This range can be used by traders to plan their next moves.

Traders wanting to establish a position in Sony or traders that are already holding the stock can use the hammer formation to their advantage, since the pattern signal a potential bullish trend reversal.

The Hammer is an important candlestick pattern, as it can mark bottoms and support levels. Further buying pressure, and preferably on expanding volume, is needed before acting, as heavy volume will serve to confirm the validity of the reversal.

In the case of Sony, traders who want to add to their positions or start a new position, need to watch for confirmation of the reversal. Below a Hammer illustration: