Pareto Announces Acquisition of TPS, The Promotional Specialists

Published on Thursday, 05 July 2012 14:07 Written by TradersHuddle Staff

TORONTO, July 5, 2012 (GLOBE NEWSWIRE) -- Pareto Corporation, a leading shopper marketing company, today announced that it has acquired The Promotional Specialists (TPS), an innovative international award winning supplier of promotional and incentive merchandise based in Canada. TPS will continue to be managed by founders Aaron Moscoe and Andrew Rotenberg, who have committed to remain with Pareto.

"I am very pleased to welcome the TPS team and their industry leading promotional product sourcing capability to the Pareto family," said Kerry Shapansky, President and CEO of Pareto. "Pareto has a six year working relationship with TPS and has experienced firsthand the fantastic work they do. Promotional elements are integral to most Shopper Marketing programs, having product innovation and sourcing capability in-house will deliver great value to our clients."

Established in 1988, TPS clients include some of Canada's leading consumer brands, and with its global partnership associations is in the top 1% of purchasing power by volume. This scope allows TPS to provide it's customers with the most innovative designs and ideas as well as industry leading speed to market and supply chain management within a cost model that provides maximum value and ROI.

"This is the culmination of a long term strategic partnership and an incredible opportunity for us to bring greater value to our clients, our employees, and our partners globally," said Aaron Moscoe, Principal of TPS. "We are thrilled to be a part of the Pareto family and look forward to contributing meaningfully to the company's growth as we expand our service offerings and integrate our services more completely into to Pareto's comprehensive offering."

About The Promotional Specialists

TPS is an international award winning promotional and incentive merchandise agency based in Markham Ontario.  Founded in 1988, its now 30 employees service many of Canada's top brands.  TPS is the sole Canadian member of the industry leading PeerNet Group and Quality Certification Alliance's Distributor Advocacy Council, as well as part owner IGC Global Promotions NV, the largest promotional products company in the world servicing clients in 65 countries global.  For more information, please visit our website at www.tpscan.com

About Pareto Corporation

Pareto Corporation is Canada's leading shopper marketing firm. Pareto offers Shopper Marketing solutions to leading companies across a broad range of industry sectors. Our success is based on our proven ability to drive measurable increases in our clients' sales by enhancing the shopper experience and influencing consumer behaviour. We provide quantifiable services that complement our clients' marketing and sales departments. For more information, please visit our website at www.pareto.ca

For further information, contact:

Kerry Shapansky, President and Chief Executive Officer, Pareto Corporation, (416) 790-2350
Michael Kuipers, VP Marketing, Pareto Corporation, (416) 214-0355

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