BCBGMAXAZRIAGROUP Announces US Launch of Manoukian for Fall 2012
Published on Tuesday, 31 July 2012 09:40 Written by TradersHuddle Staff
LOS ANGELES, July 31, 2012 (GLOBE NEWSWIRE) -- BCBGMAXAZRIAGROUP, the company named for the French phrase, 'bon chic, bon genre', Parisian slang meaning 'good style, good attitude,' and embodying a true combination of European sophistication and American spirit, is excited to announce the US launch of Manoukian under the artistic direction of Joyce Azria, the eldest daughter of Max Azria (BCBG Max Azria group). Previously sold only in Europe, as of August 2012, French brand Manoukian will be present at Lord & Taylor, a prestigious department-store chain, within 22 outlets across the entire United States.
The Manoukian brand honors the spirit of a timeless, classic style. This chic and simple brand offers a practical, tasteful response to the lifestyle of Women today. Manoukian's repositioning aims to keep with the times, offering a varied, refined wardrobe. The collection remains both elegant and current, without looking to follow every new trend. The cuts are fitted and relaxed.
Lord & Taylor, based in NY, with its main point of sale on 5th Avenue, has built up its reputation through the service, quality and style that it offers, and has been the fashion reference amongst American customers for generations.
"The Manoukian collection is dedicated to feminine, modern women who are active and dynamic with a real flair for fashion", says Max Azria.
Manoukian Women have a wardrobe that easily evolves from day wear to evening wear. It is made up of basics livened up with details, and cuts that are flattering to a woman's femininity.
"As a Mother, Daughter and Business Woman, I have succeeded in associating my universe with that of Manoukian tradition," says Joyce Azria.
With her French heritage and American culture, Joyce Azria represents the 21st-century generation. She was keen to retain this French Chic inherent to Manoukian and modernize the prêt-à-porter line.
For Winter 2012, the Manoukian collection offers up contrasts between materials and colors for a sophisticated silhouette.
The history of the Manoukian brand began in 1972 with the opening of the first Alain Manoukian boutique in France. Designed for women seeking fashion, modernity and a sense of individuality, the collection was imbued with spirit and style. While knitwear represented the company's largest offering, a strong line of coordinated separates was soon developed to great success. Acquired by BCBGMAXAZRIAGROUP in August of 2005, the Alain Manoukian brand was re-launched two years later as simply Manoukian. Under Max Azria's leadership, the brand was rediscovered by a new generation of women.
BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women's ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria and BCBGeneration and Max and Cleo, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world. www.Bcbgmaxazriagroup.com
The BCBG Max Azria Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=13219
About Lord & Taylor:
Since 1826, Lord & Taylor has built a reputation for service, for quality, and most of all, for style. By creating a unique mix of the latest trends and the timeless classics, we have become the favorite store of generations of shoppers. The windows of our flagship location on Fifth Avenue have been making an impact on the New York fashion scene for more than 90 years and that influence is only going to spread as we continually expand and improve lordandtaylor.com. We think shopping should be an experience – and we're always looking for new ways to enhance that experience. We have added to our list of customer services, and we are continuing to bring you the designer names you want as well as enhancing our own exclusive lines. We've also made online shopping easier by editing our merchandise assortments with you in mind.
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