Financial Industry Survey Confirms Expanding In-Office Use of Mobile Devices and Apps; Data Suggests Likely Uptick in Tablet Sales Over Next 6-18 Months

Published on Wednesday, 15 August 2012 12:12 Written by TradersHuddle Staff

S&P Capital IQ Study Offers Insights Into User Brand Preferences and Functions; For office work, BlackBerrys trump iPhones

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- S&P Capital IQ, a leading provider of multi-asset class data, research and analytics, today released the results of a new survey detailing industry professionals' preference, use and likely future purchase intentions of financial apps and delivery systems. Responses to the survey – with more than 400 respondents from S&P Capital IQ's investment banking clients – underscore the growing relevance of mobile devices in the workplace and how smartphones, tablets and investor-directed apps have become an integral part of users' personal and professional lives. A copy of S&P Capital IQ's Mobile Usage Survey may be found here.

S&P Capital IQ, which already offers iPad, iPhone, BlackBerry and Android apps that enable access to news and analysis, financials, investment research, transcripts, filings, leveraged finance and personal information files from the S&P Capital IQ platforms, including CUSIP and LCD, undertook the survey to better gauge client interest and preferences for obtaining investment information and economic data on mobile devices. Among the results the S&P Capital IQ survey uncovered are: 

• BlackBerrys still matter, but iPhones play a significant role as a dual-use device: Devices used for work vary as 39% of respondents use a BlackBerry and 36% use an iPhone for business matters; 58% of respondents use an iPhone in their personal lives;
• Mobile apps are largely used during travel and commuting, not during the day: Clients are most likely to use mobile apps when traveling (41% of responses), and least likely to use them during peak/busy periods (7% of responses) for work purposes;
• Tablets are for fun, not for work (yet): 61% of respondents said less than 20% of their tablet use was related to work, while 33% of respondents said 80-100% of their time spent on a tablet was for pleasure; and
• Demand for tablets continues; high percentage will upgrade to the "new new thing:" 70% of respondents will purchase their first tablet (32%) or upgrade to a newer version (38%) in the next six to 18 months.

"As mobile devices become ubiquitous, powerful and sophisticated, there is a real opportunity for our firm to deliver ground-breaking solutions and products that captivate and engage the financial community and ensure that we can provide our clients with a mobile experience that is useful, and complementary to their mobile lifestyle," said Bob Coppola, Chief Technology Officer, S&P Capital IQ.

"These findings have strong implications for S&P Capital IQ and other producers of financial information apps, especially for developing comprehensive cross-channel mobile strategies," said Amy Kadomatsu, Managing Director, S&P Capital IQ. "The enormous popularity of mobile devices has had a profound effect on the lifestyle of our clients, unleashing new levels of connectivity and business and personal mobility."

About S&P Capital IQ

S&P Capital IQ, a business line of The McGraw-Hill Companies (NYSE:MHP), is a leading provider of multi-asset class and real time data, research and analytics to institutional investors, investment and commercial banks, investment advisors and wealth managers, corporations and universities around the world. We provide a broad suite of capabilities designed to help track performance, generate alpha, and identify new trading and investment ideas, and perform risk analysis and mitigation strategies. Through leading desktop solutions such as the S&P Capital IQ, Global Credit Portal and MarketScope Advisor desktops; enterprise solutions such as S&P Capital IQ Valuations, and Compustat; and research offerings, including Leveraged Commentary & Data, Global Markets Intelligence, and company and funds research, S&P Capital IQ sharpens financial intelligence into the wisdom today's investors need. For more information visit: www.spcapitaliq.com.

SOURCE S&P Capital IQ