Bulls taking Control of Priceline.com ?

Published on Thursday, 23 August 2012 04:51 Written by TradersHuddle Wire

New York, August 23rd (TradersHuddle.com) - Shares of Priceline.com Incorporated (NASDAQ:PCLN) ended the trading session higher by $5.28 or 0.9% from its previous close. Priceline's price action formed what is considered to be a bullish engulfing candle that could very well signal a continuation of trend or reversal of the ongoing weakness.

Priceline.com Incorporated (NASDAQ:PCLN) operates as an online travel company that enables consumers to save money on a variety of products and services. The Company allows customers to name their own price on products or services and communicates that demand directly to participating sellers or to their private databases. Participants include domestic and international airlines, and hotel chains.

Priceline's recent stock range was formed by a trough where calculated support was defined at $553.43 and by a peak that established the resistance level at $599.85. This range could be used by traders managing their positions.

Traders wanting to establish a position in Priceline.com or traders that are already holding the stock can use the bullish engulfing pattern to their advantage. The pattern provides a defined risk, as it shows where the bears were able to push the stock down, before the bulls step in with a bid.

The bullish engulfing pattern is a leading indicator that provides an alert to the bulls that the trend will continue or that there is an immediate reversal to the short-term weakness seen on the stock. Below an Engulfing Bullish Candle Illustration: