"2016: Obama's America" Box Office Grows By 341% As It Expands To More Movie Screens

Published on Thursday, 30 August 2012 07:18 Written by TradersHuddle Staff

—Rentrak Provides Exclusive Information about the Documentary's Performance Across Markets—

PORTLAND, Ore., Aug. 30, 2012 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today reported box office information for the documentary, "2016: Obama's America," which is based on conservative author Dinesh D'Souza's book, "The Roots of Obama's Rage." Initially opening in only one theater in Houston, TX, the documentary has expanded to 1,091 theaters and will increase to almost 1,800 theaters by the weekend.

Generating $10.6 million since its release seven weeks ago, "2016: Obama's America" has grown its cumulative box office by 341% since it took in more than $31,000 from its opening weekend in a singular Houston theater location. Texas continues to drive revenue with five of the film's top-10 grossing theatres coming from the state. While California and New York are listed in the top-10 states that have contributed the most to the documentary's box office due to the large size of their respective populations, individual markets including Los Angeles, San Francisco and New York City are part of the lowest performing areas by contrast to the norm.

The top-10 YTD States for "2016: Obama's America" include:

1. California
2. Texas
3. Florida
4. Georgia
5. Ohio
6. Illinois
7. New York
8. Arizona
9. Colorado
10. Virginia

The top-5 individual over-performing markets for the documentary include:

1. Lima, Ohio
2. San Angelo, TX
3. Tyler-Longview, TX
4. Harrisonburg, VA-WV
5. Grand Junction-Montrose, CO

The top-5 individual under-performing markets for "2016: Obama's America," include:

1. Monterey-Salinas, CA
2. Buffalo, NY-PA
3. Laredo, TX
4. San Francisco-Oakland-San Jose, CA
5. Anchorage, AK

As the trusted standard for all studio box office reporting, Rentrak provides intelligence into overnight theatre-level reporting across the global theatrical market. Rentrak delivers real time geographic-specific box office collection which provides users with instant analysis of 99 percent of the domestic box office landscape and from over 18,000 theaters representing 80,000 screens in 33 countries globally.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

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SOURCE Rentrak