Playing the Momentum Building in Entergy

Published on Monday, 15 March 2010 07:56 Written by Danny Miller

New York, March 15th (TradersHuddle.com) - Shares of Entergy Corporation (NYSE:ETR) closed the trading session at $78.25 placing the price action in a very tight range, given that calculated support is set at $75.25 and the calculated resistance based on an algorithm of peaks and troughs is set at $79.69

Entergy Corporation (NYSE:ETR) is an integrated energy company that is primarily focused on electric power production and retail electric distribution operations. The Company delivers electricity to utility customers in Arkansas, Louisiana, Mississippi, and Texas. Entergy also owns and operates nuclear plants in the northern United States. In addition, the company also operates a natural gas distribution business.

Entergy's stock price action indicates that both sellers and buyers are materializing very close to each other, which is indicative to a momentum building area, as the stock can resolve by breaking out of the tight range that developed.

Traders wanting to establish a position should place close attention to Entergy's price action, as any movement outside its predefined range of $75.25 and $79.69 could grab the attention of momentum buyers, looking for a big movement in the price of the stock. Traders need to be aware that tight range resolution works both ways, hence, a move below support at $75.25 could spark above average selling. A tiered approach can be a good way to approach starting a position in Entergy's, by establishing a starter position while the stock is in the tight range, and then adding to the position as it breaks and closes above resistance.