How to Play the Building Momentum in Macy's

Published on Tuesday, 12 June 2012 08:56 Written by TradersHuddle Wire

New York, June 12th (TradersHuddle.com) - Shares of Macy's, Inc. (NYSE:M) closed the trading session at $36.36 with its price action in a very tight range, given that calculated support is set at $35.88 and the calculated resistance is set at $37.97.

Macy's, Inc. (NYSE:M) operates department stores in the United States. The New York, NY based company also operates direct mail catalog and electronic commerce subsidiaries. Macy's retail stores sell a wide range of merchandise, including men's, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods.

Macy's, Inc. stock price action indicates that both sellers and buyers are materializing very close to each other. This signals an area where momentum is building, since the stock can resolve by breaking out of the developing tight range.

Traders wanting to establish a position should pay close attention to Macy's, Inc. price action, as any movement outside its predefined range of $35.88 and $37.97 could grasp the attention of momentum buyers that look for a big movement in the price of the stock. Traders need to be aware that tight range resolution works both ways, hence, a move below support could spark above the average selling. A tiered approach could be the best way to start a position; enter into it while the stock is in the tight range, and then add to this position as it breaks and closes above resistance.