Trading the Setup In Starbucks

Published on Thursday, 28 June 2012 08:00 Written by TradersHuddle Wire

New York, June 28th (TradersHuddle.com) - Starbucks Corporation (NASDAQ:SBUX) ended the trading session at $52.75, near its 50 day moving average set at $54.92. Starbucks' price action placed the stock below this important level, which makes it difficult to be bought, as the stock will certainly face resistance as it approaches its 50 day moving average.

Starbucks Corporation (NASDAQ:SBUX) retails, roasts, and provides its own brand of specialty coffee. The Company operates retail locations worldwide and sells whole bean coffees through several distribution channels. Starbucks also produces and sells bottled coffee drinks.

The latest price action range, defined by a peaks and troughs algorithm, placed calculated support at $51.03 and resistance at $55.97. These levels will be closely monitored, as they provide great insight into the latest price dynamics.

If traders want to establish a position in Starbucks, given the resistance expected as the stock approaches its 50 day moving average, a trade might materialize as the stock manages to break this important technical level. After the breakout, the 50 day moving average could be used as support going forward. However, until the break materializes, buying the stock is basically a gamble with 50-50 chance.