AWS is a widely used service on the U.S, and expanding overseas remains a hurdle. ProSiebenSat.1 is working closely with AWS to adopt cloud services within all parts of its broadcast and digital media businesses, production companies, and e-commerce platforms. With AWS, ProSiebenSat.1 expects to improv the time to market of new applications, and introducing advanced analytics and machine learning (ML) technologies across its organization, which is provides services about for 45 million households across Germany, Austria, and Switzerland.

“ProSiebenSat.1 is a leading European entertainment conglomerate with a strong commerce business and we continue to drive the ongoing transformation of the Group into a technology-and data-led company with an emphasis on growing our digital and diversified future,” said Nick Thexton, Chief Technology Officer of ProSiebenSat.1. “AWS is a key strategic partner who has consistently driven cloud adoption for over a decade and is still setting the pace on what cloud services can do for media businesses. By moving more of our business to AWS and incorporating AWS’s ML services, we are able to enhance our agile software development practices and derive even more value from our large consumer data platforms.”

“Over the past few years, media companies have been using our unmatched portfolio of cloud services to transform the delivery of content and create more personalized viewing experiences to delight audiences on every platform,” said Andy Isherwood, Managing Director, Amazon Web Services EMEA. “As one of the largest and most well-respected media companies in Europe, it is exciting to see ProSiebenSat.1 embracing AWS ML services, and establishing itself as a leader in what is possible. We look forward to supporting the company on its journey to transform how it serves its customers across its media and e-commerce brands.”