Dunkin’ collaborates with Beyond Meat® Ambassador Snoop Dogg

Written by Josefine Fokuhl

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January 13, 2020

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Dunkin’ Donuts (NASDAQ:DNKN) and Beyond Meat® (NASDAQ:BYND) Ambassador and Investor Snoop Dogg are collaborating on a limited-time only menu hack, an online pop-up store and appearing in a new national TV spot. 

The limited-time only menu heck comes in the form of The Beyond D-O-Double G Sandwich, which is available the week from January 13 through January 19 only and features a Beyond Breakfast Sausage™ patty with egg and cheese, served on a glazed donuts.

In an interview Snoop gave for Dunkin’ he said: “When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create. Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide.”

Dunkin Donuts and Snoop Dogg have also worked together on a limited-edition online pop-up store that will launch later this month.The Beyond Collection by Dunkin’ x Snoop will offer exclusive apparel inspired by Snoop Dogg’s outfit in the Dunkin’ ad. 

Additionally, Dunkin’ is hosting the Beyond Bash, a free giveaway of the Beyond Sausage Sandwich on Friday, January 24 and Saturday, January 25, where the sandwiches are served to guests from 8 a.m. to 10 a.m. each day while supplies last. 

Dunkin’ is one of America’s leading everyday stops for coffee and baked goods, with more than 13,000 restaurants in 41 countries worldwide and part of the Dunkin’ Brands Group, Inc. (NASDAQ:DNKN). 

As one of the fastest growing food companies in the United States, Beyond Meat, Inc. (NASDAQ:BYND), offers a portfolio of plant-based meat options, that are currently sold at 58,000 retail and foodservice outlets in more than 50 countries worldwide. 

The Beyond Meat sandwiches have been a full success for Dunkin’ and are selling as part of the best items in Dunkin’s Manhattan stores, said Dunkin’ CEO Dave Hoffmann recently.

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