January 6, 2020
SmileDirectClub, Inc. (NASDAQ: SDC) today announced that a suite of affordable yet premium oral care products will be available exclusively at Walmart Inc. (NYSE: WMT) stores on Walmart.com. SmileDirectClub is the first provider of clear aligner therapy to offer oral care products in mass retail.
“SmileDirectClub’s debut of oral care products in mass retail extends our mission to be the consumer’s first resource for safe, affordable, and convenient oral care solutions,” said Josh Chapman, Chief Global Brand Officer of SmileDirectClub. “Partnering with Walmart to introduce our products reinforces our shared commitment to providing premium quality products at a price worth smiling about.”
The Company’s retail rollout includes an electric toothbrush and bright on™, a teeth whitening system complete with LED light. According to the company,later this quarter, SmileDirectClub will also introduce three new smile-enhancing products with Walmart, including toothpaste in whitening and sensitivity varieties, a water flosser, and smile spa™, the first ultrasonic UV cleaner on the market that sanitizes toothbrush heads, aligners, retainers, dentures, and more.
“At Walmart, we are always expanding our assortment to meet customers’ needs,” said Shawn Townzen, Vice President of Walmart Personal Care. “We don’t believe you should have to sacrifice your budget for your smile, so we are excited that SmileDirectClub is launching new smile-enhancing products exclusively available at Walmart.”
“Today, we are proud to partner with Walmart, and look forward to disrupting the oral care aisle and category with an easy-to-use system of affordable, premium solution-oriented products for maintaining a better smile,” said Amy Keith, Vice President of Retail for SmileDirectClub.
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